What Digitalisation Means for Business in 2021
We live in a world where technology and digitalisation is an integral part of all of our lives. Whether you’re at home or in the workplace, technology has evolved the way we live and work.
“Digitalisation is a general term for the digital transformation of society and economy.
It describes the transition from the industrial era and analog technology, to an era of knowledge and creativity, characterised by digital technology and innovation in digital business. ”Definition given by Innolytics
Today, digitalisation is an integral part of business and it’s a necessity for growth in today’s digital age. In some cases, the main reason for survival in an ever changing business landscape.
Some of the key benefits of digitalisation are:
- automation of company processes, which saves time and increases productivity
- optimisation of internal and external communications
- being better connected, anywhere at anytime
- additional competitiveness through improved customer experience and overall workflow optimisation
According to forecasts that were published before the pandemic, global investments in digital technologies and services were supposed to reach $ 2.3 trillion by 2023, but the crisis has made its adjustments.
Does my business need to digitalise and how do I do it?
Every business needs digital technologies in 2021, but to a different extent. The bare minimum is to have a website and social media accounts. If you don’t have a website or social media pages, you’re invisible to billions of people online.
Those businesses that want to improve customer interaction, create mobile applications or chat bots to communicate in real-time with users. This provides customers with a closer relationship to your brand, with convenient access for instant communication with your business.
If we talk about a more fundamental digital transformation, it should affect not only work with clients, but also deep business processes: production, personnel management, internal communications.
Digital tools developed in the past are now in high demand
Self-isolation and quarantine has increased the popularity of e-health applications and telemedicine. Examples of the most popular and trusted telemedicine applications in the US include One Medical, Teladoc, HeyDoctor, and others. PlushCare appointments have increased 70%, Amwell app usage increased 158% in the US and 650% in Washington state alone.
Business tools like Contapp are being built to digitalise dated methods of managing and using printed business cards. However, still using active sales channels to simplify and improve the use of business cards.
Plus, all businesses want to become more green and sustainable, so switching to a digital way of managing business cards will help reduce paper waste as well. Less paper on your desk, less paper being thrown away, less paper printed. This has a massive impact on the environment and your wallet.
Every business depends on sales & marketing, and for successful transactions it is necessary to improve internal processes. For individuals, mobile apps like Contapp help become more organised and efficient when it comes to networking.
An equally important area is online education. Schools and universities have switched to distance learning in many countries. Including sports sections and tutors suffered. These areas had to digitalise for online work.
Other areas that are actively digitalising their business:
- Jurisprudence and Banking
- Food Delivery and Restaurants
- IoT, AI, Big Data and Blockchain
Every business can be digitalised
Our friends at Corsac Technologies have been helping businesses in various fields to digitalise for over 10 years and have gained enough experience to help you too. If you want to take your business to a new level, we recommend that you contact them.
Digitalising the way you manage your business cards
Join us on our journey and help improve the way we digitally utilise business cards, in a more convenient and sustainable way, whilst reducing paper waste globally.
Download Contapp for free on the Apple App Store or Google Play Store.