Importance of a CRM for Startups and SME's

The Importance of a CRM for Startups and SMEs

In a fast-paced world, running any kind of business is never guaranteed to be easy. As the owner of a business, you’re going to need to keep your eye on many different things. That covers marketing, production, customer service and more.

That, ultimately, is where a CRM system comes in handy. CRM, or Customer Relationship Management, is the modern standard for following your clients’ journeys and making sure that you can tailor each step to their expectations. After all, if your customers are dissatisfied, you are hardly going to make a scratch on your potential revenue!

Why Do Small Businesses Need CRM Software?

Whether you are running a startup or an SME, you will likely find that you are handling a lot of data a lot sooner than you imagine. To be able to handle all of this data effectively, you’re going to need to make sure you have access to a platform that organises it in a streamlined way.

A CRM is great for startups as it helps to visualise everything in one simple, visual, easy to digest format. Your client contact details, their current projects, deadlines and marketing information are all clear to view. It’s also an effortless way to manage your leads, and to make sure that your client outreach is streamlined across the board.

Crucially, in a world where you need to handle more data than ever before, and where you need to make sure you are appealing to new leads as well as existing customers, a CRM is a fantastic asset. The right CRM, however, must be quick to load and accessible across all platforms.

Meeting Your Customers Halfway

One of the biggest assets to setting up a CRM lies in the fact that your customers receive proactive service and care. This means that they are not waiting for an extended period of time to hear back from a chatbot and that they know exactly where they stand at each stage of their journey. It’s one of the best ways, many small business owners find, to make sure that their customers are taken care of.

Ultimately, a CRM simplifies matters. Even at the start of your growth journey as a startup, data and customer journey planning can get incredibly complex. Therefore, it is essential to build a system that’s efficient, clear, and which helps you and your team keep track of everything that’s going on at any one time. Simple!

Contapp’s CRM Future

At Contapp, we are proud to reveal that we will be integrating a full web CRM service for all our users. Not only will you have access to all your business card data on a digital basis, but you’ll also be able to manage your multiple customer journeys in one intuitive interface.

Do make sure to follow Contapp as we start introducing new features and facilities. We’ll be integrating other leading softwares too, meaning that if your startup needs an all-singing, all-dancing business management service, we will be on hand to help.

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Article written by Darren Wall from

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