An Overview of On-page SEO, Off-page SEO and ASO

Are you trying to find out the differences between on-page and off-page SEO? How can ASO help your mobile app?

Maybe you’re completely new to all of these terms. That’s fine, because we’ve collaborated with an expert that can help you understand in simple terms.

Marketing Tactics in the Digital World

In the new era of marketing, these digital marketing tactics are highly efficient. Getting the appropriate key can change the game for you. Once you have mastered your digital marketing platforms with quality and engaging content, you can reach the top. Every digital marketer should know and understand these things to conquer the throne and become the digital marketing kings/queens. 

There are several tactics digital marketers are undertaking to boost up their reach. One highly essential tactic is SEO, which includes on-page and off-page. These are the most trusted way of boosting your reach and creating an everlasting image or simply a brand name. 

Let us understand the terms and take a step towards turning around our marketing campaigns.  

SEO (Search Engine Optimisation) 

SEO continues to be the most important way of digital marketing. Search engine optimization means optimising the page to rank at the top of search engines, such as Google.

It sounds great, but it needs critical analysis of several factors, polishing them, and making them ready to catch the eyes of search bots. There are a few things that Google and other search engines consider. On that basis, your page is analysed and ranked accordingly on search engines.

These are: 

  • On-page SEO 
  • Off-page SEO 
  • Technical SEO

We mostly come along with on-page and off-page SEO, but there’s another SEO technique called technical SEO. It can help you rank on the top of SERPs. 

On-page SEO 

On-page SEO involves practices to optimise the webpage and make it easy for search engine algorithms to understand your services. It involves all the visual practices to make the page more reachable. From content to keywords and compatibility to attractiveness, everything comes under on-page SEO.

In a nutshell, it means making the page user-friendly, as well as search engine friendly. 

Off-page SEO 

Off-page SEO refers to all the backstage activities. It is mainly concerned with link building to optimise the anchor tag. It includes all the activities that increase the page’s reach but are not directly visible to the users.

The main area that it covers is link building. Links can be natural or manual. It can be organic or paid, both. You can add links to other pages and posts as proofreading sites.

But, off-page SEO is not only restricted to link building. People can ask popular pages or influencers to link their pages to your websites by sharing their content.

You can optimise the anchor tag by adding high-quality backlinks to their content in the comment section of blogs and online directories. Promote the page by adding links in the comment section of social media blogs. Beyond that, off-page SEO includes making the page compatible for all the devices, making it easily accessible. 

It also includes using other promotional activities to popularise the site, such as influencer marketing, display advertisement, outreach marketing, or even inviting guest authors. 

Technical SEO 

It is the practice of optimising a web page to crawl and index the webpage. Technical SEO is bifurcated from on-page and off-page SEO. Crawling and indexing are the processes followed by search engines to rank web pages on SERP.

Crawling means going through all the available resources and ranking them based on relevancy, bid amount, and others. Making your page fit for ranking after on-page and off-page SEO refers to technical SEO. 

Key Takeaways 

  • On-page SEO is making the page search engine friendly by improving the on-page experience of users.
  • Off-page SEO is popularising the page through link building. 
  • On-page SEO demands relevant content, appropriate keyword selection, proper heading, and internal linking
  • Off-page SEO includes promotion through influencers, campaigns, social media marketing, guest authors, etc. 
  • On-page SEO is also about making proper use of images. Try to include images that are easy to load. Make use of the anchor tag. 
  • Off-page SEO takes about site popularity. 

Example for a Better Understanding 

Search engines, let’s say Google, for example, consider several factors. Based on that, hundreds and thousands of results available online are analysed and then ranked. 

The first thing checked by Google during a Google search is the heading written with the H1 tag plus the relevancy. Google and other search engines valued a relevant heading. 

Next are the keywords. Keyword relevancy as per the search and heading is vital. 

What are keywords? Well, keywords refer to those groups of words that a user might be looking for. 

Suppose you are a user and you are looking for “houses on rent in London.” Now, the words within inverted commas are called search queries. And, terms related to the query introduced in the content is a keyword. 

A relevant keyword makes it easy for the search engines to filter out the required data. 

Finally, good content is required. Your page should be adaptive to mobile and browser algorithms as well. And it should be easy to load, i.e., consuming as minimal time as possible. Luckily, there are several plugins available for this purpose.  

ASO (App Store Optimisation)

App store optimisation, also called ASO,  is an impactful tactic to improve your app perception. Due to this, your app becomes more visible. The app store aligned all the apps based on their rank like the SEO. This is beneficial for your company. 

At Contapp, we invest time and energy into ASO for our app store listings (iOS & Android).

Well, you must be thinking about how to increase the rank of your app. By following some simple rules you’ll be able to do this:

  • Use a catchy, descriptive title 
  • A wise selection of keywords
  • Give a proper description of your app 
  • Use HD quality screenshots
  • Add app preview videos if possible
  • Focus on designs
  • Facilitate positive reviews 
  • Re-evaluate oftentimes
  • Use app store Analytics


The first and foremost, step one of digital marketing is SEO. Several sites with great resources fail to rank on search engines due to proper SEO techniques. If you’re driving traffic to the app stores, ASO is crucial for your marketing strategy.

Understanding on-page and off-page SEO comes in handy for every digital marketer. It has become an undetachable part of digital marketing. These SEO tactics can help you prosper even in the toughest of marketing competitions, provided that you adopt the right strategy.


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